Panasonic Astrovision “BIG” Brand Campaign
Panasonic asked i&D to develop a presentation to showcase their giant Astrovision LED displays. We created an award-winning identity for them, developed sales materials, awe-inspiring graphics to be shown on the screens, and designed a unique presentation experience in the only space large enough to hold these massive screens – the warehouse at Panasonic’s New Jersey headquarters.
The Result numerous sales and new accounts, including a huge deal with Xanadu – a 1.8 million square foot sports and entertainment complex.
Custom Display Graphics
i&D created a unique identity for the Astrovision screens. This ‘BIG’ logo resembles a face, communicating the wide-eyed emotional expression viewers experience when seeing the giant screens.
We developed “the big attraction” as a tagline for this campaign, and created this promotional launch kit that would be given to prospective clients as they toured the Astrovision screens on display in Panasonic’s warehouse. Each kit included a branded t-shirt, totebag and hardhat.
Special Guest Foreman
The first presentation we were creating was for a very large sales deal, so we wanted to make it very memorable. Playing up on the New Jersey warehouse construction theme, we hired Joe Gannascoli (who played Vito on the hit HBO series The Sopranos) to open the presentation. i&D wrote a funny script for him, and he delivered it brilliantly in character while touting the great features the audience was about to witness.
i&D also created this 6-panel brochure, complete with an attached CD of specs and information, to arm the Panasonic sales team with an efficient tool to give out to their customers. It explained the technology behind the Astrovision screens in a clear and concise manner, and showcased their large scale applications. This brochure was also included in the launch kit tote bags.
i&D created HD animations and videos that were played on the giant Astrovision screens during the presentations. We brought the ‘BIG’ logo to life – his eyes and mouth opened up wider, he blinked and would playfully interact with text as different elements flew on and off screen.
We branded the massive warehouse where the Astrovision screens were being shown and the sales presentations would be taking place. Large vinyl banners were created that had various ‘big’ messaging on them (big ideas, big image, etc.) and were hung all around the giant space. We designed custom caution tape that read “big ideas at work” and wrapped it everywhere. Viewing spots were indicated with vinyl decals of the ‘BIG’ logo applied to the floor in front of thin kiosks containing information about the angle and distance from the screens.