Panasonic CES 2013 Campaign
i&D has been heavily involved with the evolution of the Panasonic brand for over a decade. So when they wanted to unveil their new brand positioning at the 2013 Consumer Electronics Show, we were asked to develop materials to help them do so. Their new messaging was centered around “Engineering a Better World” and “Eco & Smart Solutions.” i&D took these themes and ran with them, creating print advertising, large format tradeshow banners and wall graphics, a huge illuminated archway, and email invitations.
The Result a memorable campaign that introduced the next evolution of the Panasonic brand to the world, and brought lots of attention to their booth at the show.
We created a print advertising campaign that delivered Panasonic’s message by illustrating how they provide solutions for every aspect of life. A system of icons was developed to symbolize these areas, and it was used throughout all promotional materials for CES.
i&D created artwork for a giant, illuminated archway at entrance to the enormous main area of the Las Vegas Convention Center. The globe treatment and icons were utilized here to maintain a cohesive campaign.
Huge hallway banners were also created by i&D, and hung in the Las Vegas Convention Center near the archway.
We developed large wall graphics illustrating the overall theme with photographic examples of each key area – a visual legend to the Panasonic brand messaging.
HTML email invitations were created by i&D to invite people to the Press Conference and Opening Keynote Address.