Panasonic “R2” Identity & Promotional Campaign

Panasonic asked us to revitalize their Rotary Compressor brand to raise product awareness and to communicate the benefits of their new Rotary technology – mainly that it works. There was a negative industry stigma about these products, and Panasonic wanted their new technology explained to the masses in a clear and concise manner. We created a multi-platform solution which included a new identity, print and web advertising, promotional materials and a website with a customized interactive product demo.

The Result successful advancement of Rotary’s reputation and technological benefits in the industry.

 

Industry
Industrial Compressors

Components
Identity
Print Advertising
Trade Magazine Insert
Promotional Materials
Web Advertising
Website
Virtual Product Demo
Tradeshow Banners

Identity

The new Rotary “R2” identity was created by i&D to give the product line a clean, more modern tone. Three dimensional typography and swirling lines, which mimic the product’s inner-workings, came together to achieve the new look and feel.

Print Advertising

We developed a campaign called “Life Tested.” These compressors are reliable in the most extreme environments in the world – from the hot Sahara Desert to the humid Louisiana swamps. These are some of the print ads we created for trade publications.

Trade Magazine Insert

To really drive home the point to industry insiders, we created this 6-panel magazine insert with Life Tested extreme locations on one side, and a cool cutaway diagram of the actual R2 compressor on the inside that illustrates exactly how it works. i&D conducted a photoshoot with an actual compressor that we had sliced open, and we painted the inner parts for contrast.

Promotional Mailer

We sent out R2-branded cacti, a metaphor for the product’s ability to thrive under extreme conditions, and packaged them in this Life Tested promotional mailer.

Web Advertising

Dynamic online advertising like this peel-down Flash banner was created to drive traffic to the new R2 Website. Watch a demonstration of the Flash banner by clicking on the video below:

Website

i&D developed a new Website for R2, also branded Life Tested as part of our cohesive campaign. Rugged “page-shaking” transitions were utilized to communicate the product’s power and durability. Watch the a demonstration of the R2 Website by clicking on the video below:

Virtual Product Demo

We also created this custom interactive virtual product demo for the R2 compressor. The product was modeled in 3D, and animated to show how its parts move. Users can learn more about the inner-workings of the R2 by rolling over the glowing blue orbs. Watch a sample of the Virtual Product Demo by clicking on the video below:

Tradeshow Banners

Large format tradeshow banners were also developed by i&D to complete this multi-platform campaign.

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